ASI Entertainment, Inc.'s (OTCBB:ASIQ) wholly owned subsidiary ASiQ Pty Ltd announced today it plans to develop an advanced VoIP version of its new cell phone technology which ASiQ have designated "Safecell". ASIQ has applied for a patent for a new concept that allows cell phones to be operated in-flight, without interfering with the aircraft avionics and cellular ground networks.

Ron Chapman, ASiQ's President, stated that "following recent discussions with airlines, it has become clear that while data services are a priority, a VoIP version of Safecell would be desirable. The initial plan for Safecell was a data service only, and now by adding a VoIP module, creates a whole new opportunity. The new version will be designed to allow passengers to make a VoIP call using their cell phone in-flight and also access VoIP at WiFi hot spots on the ground. Making Safecell WiFi compatible on the ground, should increase consumer appeal and ultimately result in a low cost consumer product. Everyone knows the cost of cell phone roaming is expensive compared to VoIP, so the potential of using your cell phone for VoIP is ideal for all travelers.

"The cell phones systems being tested by Boeing and Airbus are not ideally suited for in-flight use, as cell phone handsets were not designed to accommodate aircraft background noise. Safecell, being an entirely new concept, can take advantage of the latest noise cancellation technologies which could overcome this problem."

Safecell is attached to the cell phone via a standard Bluetooth or cable connection and disables the cell phone transmitter in-flight. Regardless of network type (GSM, CDMA, UMTS and EDGE), Safecell is unique being network independent. In flight, Safecell communicates via the existing certified aviation communications systems and reduces data delivery cost, as it does not rely on the cellular roaming network. Safecell can be interfaced to any onboard wired or wireless network.

ASiQ's application for a patent covers the VoIP capability and ASiQ also plans to release this feature at the upcoming World Airlines Entertainment Association (WAEA) to be held in Miami September 12 to 15th. WAEA showcases the latest airline communication and entertainment technologies.