Affordable mobile roaming rates for airline passengers will be
made possible by a deal in which inflight communications pioneer
OnAir becomes the first Distribution Partner for Inmarsat’s
(LSE:ISAT) new SwiftBroadband service.
The broadband satellite-enabled Mobile OnAir service supports
inflight voice, SMS and email services over passengers’
own mobile phones and other electronic devices such as the BlackBerry
or Treo. In addition, airlines will be able to use Mobile OnAir
to deliver useful services – such as information on connecting
flights or baggage collection – direct to passengers’
own mobile devices. Inmarsat’s SwiftBroadband service will
also enable affordable inflight internet access through passengers’
own laptops.
“This new agreement with Inmarsat will be instrumental in
helping us control our costs and ensure that we meet the quality
and pricing expectations of both passengers and airlines,”
said OnAir CEO George Cooper.
Inmarsat CEO Andrew Sukawaty added, “OnAir is creating a
whole new market. Previously, Inmarsat’s aeronautical services
targeted long-haul twin-aisle aircraft, with low bandwidth limiting
the offer. Now, the development of lightweight, compact avionics
systems is bringing broadband to the single-aisle, short-haul
market.”
Commercial trials have been agreed with leading European airlines
including bmi and TAP Portugal. The first line fit Mobile OnAir
service will be launched by Air France in early 2007.