Verizon Airfone, whose handsets have graced the backs of airline
seats for more than two decades, will end its phone service on
commercial airliners before the end of the year.
Verizon Communications, Airfone's parent company, has decided
instead to focus on its faster-growing broadband, cellular and
television businesses, Jim Pilcher, the director of marketing
at Verizon Airfone, said yesterday.
Though Mr. Pilcher declined to say how many customers Airfone
has, industry analysts said the service was rarely used. Verizon,
they said, would have had to spend heavily to install newer, more
compelling technology.
"The business they went after is the calling business, and
the reality is no one sits on planes and makes calls," said
Jonathan Schildkraut, a telecommunications analyst at Jefferies
& Company. Verizon has "much bigger fish to fry,"
he said.
Airfone, which Verizon acquired when it bought GTE in 2000, has
phones in about 1,000 planes operated by Continental, Delta, United
Airlines and US Airways. The company will work with the airlines
to figure out how to remove the phones and other equipment from
the planes.
Airfone, which began service 21 years ago, is still exploring
the option of selling the business. Mr. Pilcher declined to say
whether his company had identified any potential buyers.
Airfone will continue to provide telecommunications services on
about 3,400 corporate and government planes. The company, which
is based in Oak Brook, Ill., has 140 employees. The company has
not decided whether to move some of them elsewhere within Verizon,
Mr. Pilcher said.
The decision to stop selling phone service on commercial airlines
is not a complete surprise. Last month, the company dropped out
of an auction for licenses to provide in-flight broadband Internet
services.
Airfone had bid in early rounds, but a division of JetBlue Airways
and AirCell, a company based in Louisville, Colo., ultimately
won the two licenses. Those companies are expected to develop
wireless "hot spots" on planes that will allow passengers
to check their e-mail messages and potentially make Internet-based
phone calls.
Mr. Schildkraut and others said consumers were more likely to
use that technology because for about the same price as a long
phone call, they can check Web sites and send e-mail messages
for several hours.
Airfone charged 69 cents a minute, or 10 cents a minute for customers
who paid a $10 monthly fee.
Airfone's current license from the Federal Communications Commission
was due to expire in 2010. Without a new license, it would have
had to retrofit its equipment within two years to allow the new
licensees to operate. By 2010, it would have had to stop service
altogether, or enter into a partnership with the two winners of
the auction.