Alaska Airlines on 14 April reported that
more than 2,100 passengers have used
the Alaska Airlines Inflight Wi-Fi service since
the 26 Feb. launch of an inflight trial of the
Row 44 service on one specially-equipped
Boeing 737-700. Alaska plans to install the
service on additional aircrafts in the coming
months.
More than 96% of passengers who tried the
service and completed a survey during or
after their flight, intend to use it again.
Approximately 35% of passengers accessed
the service with portable devices such as
smartphones. Other passengers surfed
the Web on devices such as notebook
computers.
Checking e-mail, downloading and listening
to music, watching streaming media, and
interacting on social networks proved to be
some of the most popular activities customers
performed via the service.
Alaska Airlines, which offered the service free
to passengers during the trial, will begin evaluating
pricing models for the service this week
and will continue to gather feedback from
customers.
Alaska plans to set a final price for the
service later this year.
Passengers will be able to purchase the
service using all major credit cards via
the Inflight Wi-Fi secure payment
process.